Irish Repertory Theatre
New York, NY
The Irish Repertory Theatre has been the home of Irish and Irish-American theater in New York City for over 30 years. The award-winning company first moved to Chelsea in 1995 and after about 20 years there, undertook a full renovation of the space. Herter Design Group was brought in at the end of that process to design a donor recognition program to complement the newly refurbished theater. The small lobby area with limited wall space created challenges that were addressed through design and placement of elements.
The program included a donor wall, individual space identification, and theater seat back identification. All program elements follow the palette of shades of blue with gray and a pop of orange. Major capital campaign donors are listed on a back painted, heat-formed acrylic panel, produced in one piece, mounted on a large column near the ticket windows. The fields of color were masked and painted after the metallic painted die-cut vinyl type was applied. The other panels throughout the space were silkscreened and then painted. The second donor wall took advantage of space by the door to the theater and is balanced by a blank version in the same colors and pattern just opposite.
The donor recognition program adds color and geometry to the theater lobby while giving thanks to those who supported Irish Rep and their theater renovation.
Client: Irish Repertory Theatre