Environmental Graphics
Brooklyn Methodist Hospital has long been a mainstay in the Park Slope neighborhood of Brooklyn. Its new companion building, The Center for Community Health (CCH), is now the largest ambulatory care facility in the area, serving tens of thousands of Brooklyn residents in a state-of-the-art building designed by the architecture firm Perkins Eastman. Patients can now receive care for common health needs, including ambulatory surgery, cancer care, and services for cardiology, gastroenterology, orthopedics, and women’s health, in a modern patient-centric facility that is the newest part of the NewYork-Presbyterian healthcare system.
The signage and wayfinding program for the CCH builds upon the signage standards for the entire NewYork-Presbyterian hospital system and consists of a carefully coordinated system that ties together three types of healthcare-specific signage requirements: base building, wayfinding, and clinical.
Increasing the complexity of the project, specific attributes of the architectural design decreased the number of typical signage locations, necessitating innovative thinking on the part of our designers. For example, some locations did not accommodate wall-mounted or overhead signs so our designers developed a 3-sided square tube, constructed out of stainless steel and acrylic, and mounted on a wall to provide clear wayfinding. Other wayfinding and identification were installed on narrow wall spaces and in other unconventional locations. The higher impact signage, identifying the cutting-edge Center itself or the café, were fabricated from high finish stainless steel. Exterior signage considered the approach to the Center through narrow Park Slope streets and was designed to take the whole campus into account.
Overall, the signage and wayfinding contribute to the usability of this exceptional and comprehensive care center in the heart of Brooklyn.
Client: CBRE
Architect: Perkins Eastman