The Franklin Institute, one of the nation’s oldest science education centers, hosts an array of exhibitions and programs focusing on science and technology as well as community outreach. Located in Philadelphia’s Parkway Museums District, the Institute recently inaugurated the $ 41 million, 3-story, 53,000-square-foot Nicholas and Athena Karabots Pavilion which houses state-of-the-art education and conference centers; an 8,000-square-foot, rotating exhibition gallery; and a permanent, interactive exhibition on the human brain.
The Institute was in need of an unconventional design solution for a donor recognition program honoring over 100 major donors whose generous contributions made the new Pavilion possible. The program focuses on the fractal—a natural phenomenon and mathematical set consisting of complex, infinite, patterns exhibiting self-similarity displayed at all scales.